Demo account. Ridgeline Heating & Air is a made-up business and everything here is sample data, so look around freely. Buttons that would send or save something are turned off.

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Your ads

Ridgeline Heating & Air · Google, Meta

2 new ads to approve. Nothing goes live until you say so. Review
Ad spend$1,352
of your $1,500 monthly budget
Leads54Calls, emails, forms and sales from ad visitors
Cost per lead$25.04Our target: $45.00
Clicks472$2.86 per click

Ad spend by day

Updated to Oct 29
$50Oct 1: $36.22Oct 2: $44.75Oct 3: $44.33Oct 4: $46.47Oct 5: $49.84Oct 6: $44.48Oct 7: $44.78Oct 8: $46.02Oct 9: $49.04Oct 10: $47.80Oct 11: $45.77Oct 12: $48.55Oct 13: $47.74Oct 14: $45.48Oct 15: $47.26Oct 16: $49.26Oct 17: $45.23Oct 18: $45.52Oct 19: $48.45Oct 20: $46.47Oct 21: $46.27Oct 22: $49.31Oct 23: $45.92Oct 24: $47.83Oct 25: $44.83Oct 26: $47.34Oct 27: $47.08Oct 28: $49.73Oct 29: $50.49Oct 30: $0.00
Oct 1Oct 30

Ad spend goes to Google and Meta directly from your card. Our management fee is separate.

Campaigns

CampaignStatusSpendClicksConversions
Emergency AC repair
Google · Leads (calls and forms)
Who sees it: People searching “ac repair near me” or “ac not cooling” within 25 miles, call ads 7 AM to 9 PM		 Live$72215816
Fall furnace tune-up
Meta · Leads (calls and forms)
Who sees it: Homeowners aged 30–65 within 25 miles of Greer, plus people who visited the site in the last 90 days		 Live$2952406
System replacement
Google · Leads (calls and forms)
Who sees it: Searches like “new ac unit cost” and “hvac replacement” in the service area		 Live$3357411
Summer AC tune-up
Meta · Leads (calls and forms)
Who sees it: Homeowners aged 30–65 within 25 miles of Greer		 Ended$000

What we’ve done

  • Creative · Oct 29, 2026Two new ads sent for your approval
  • Optimization · Oct 26, 2026Shifted 15% of AC budget toward heating searchesSearches for furnace and heat pump repair are climbing as nights get colder.
  • Creative · Oct 16, 2026New furnace tune-up ad is liveSquare image for the feed, same offer as the landing page draft.
  • Launch · Oct 2, 2026Launched Fall furnace tune-up on Facebook and Instagram
  • Budget · Sep 10, 2026Ended Summer AC tune-up for the seasonMoved its budget into the AC repair campaign until the fall campaign starts.
  • Targeting · Aug 15, 2026Call ads limited to 7 AM–9 PMCalls outside those hours rarely booked, so that money now goes to daytime.
  • Optimization · Aug 1, 2026Added 38 negative keywordsStopped ads showing for DIY and job searches like “how to fix ac yourself” and “hvac jobs”.
  • Launch · Jul 18, 2026Launched Emergency AC repair, System replacement and Summer AC tune-up

Monthly reports

Emailed early each month
October 2026 (so far)September 2026August 2026July 2026

Messages

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